In 1969 Hanoch and his former Nahal-band member, Chanan Yovel, joined with Benny Amdursky and founded the band HaShlosharim. Shalom composed many of the band's songs. In these years he also wrote a lot of songs for other artists. In 1970 Arik Einstein, Shalom Hanoch and The Churchills created a new Israeli sound, influenced by Anglo-American Rock n' Roll. The album Shablul, in which Hanoch composed all the songs, pioneered this new sound. One of the best-known songs from this album was Ma Ata Ose KsheAta Kam Baboker. The Churchills, who played on most of the songs, was a band influenced by the Psychedelic rock of the late 1960s, and this kind of psychedelia appeared in some of their songs. Shablul's lyrics were another expression of musical innovation and changes in Israeli music. The words were written in popular rather than official and formal language, as was used in Israeli songs before. Along with the extraordinary lyrics, one old-style song was in the album – HaBalada Al Yoel Moshe Salomon.
Plastelina, the second Einstein-Hanoch album, was recorded four months after the first. Two more artists who worked with Einstein that time, Shmulik Kraus and Josie Katz, took part in recording and composing. In the same year Hanoch wrote and composed a song for Uri Zohar's Hitromemut movie. In 1971 Hanoch flew to London in order to start an international career. In London Shalom signed a contract with producer and music publisher Dick James, who worked with Elton John that time.
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